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February 10-11, 2012 Grand Rapids, MI DeVos Place

2012 Tech Expo Seminars

Auto Value / Bumper to Bumper Membership Day

Class #   Class Name Date Start End Location
1002   Auto Value / Bumper to Bumper Membership Day 2/10/12 12:00pm 5:15pm DeVos Place

Presented by: Auto Value / Bumper to Bumper Marketing

To kick off the 2012 Marketing Conference and Tech Expo, Auto Value and Bumper to Bumper would like to extend a special invitation to all Store and Certified Service Center members to the first annual MEMBERSHIP DAY!

MEMBERSHIP DAY 2012 is designed to provide all of our members with the latest and greatest information from all of our specialty companies.

MEMBERSHIP DAY is also being designed to be an interactive event with live polling and question & answering using mobile phones.

Besides all of the latest and greatest information, as an Auto Value or Bumper to Bumper member you will be eligible for special door prizes as well as a gift for everyone that attends MEMBERSHIP DAY 2012.


Social Media Marketing For Your Store

Class #   Class Name Date Start End Location
1068   Learn to Put Your Store’s Marketing into Social Media 2/11/12 3:30pm 4:30pm DeVos Place

Presented by Getting Involved with Social Media Speaker(s): Ryan Backowski, Brittani Hudson

Learn how to connect with existing customers and attract new customers to your business using popular social media websites. This class will serve as a basic introduction to using social media as well as providing help tips on how to get the most out of your new connections. Websites, like Facebook, provide a mostly free platform for social connections that, if used properly, can improve sales at your business.


Optimizing Your Inventory Using Inventory Optimization Tool & Data Warehouse

Class #   Class Name Date Start End Location
1067   Optimizing Your Inventory Using Inventory Optimization Tool & Data Warehouse 2/11/12 2:15pm 3:15pm DeVos Place

Presented by: Understanding Inventory Optimization Tool & Data Warehouse Speaker: Bruce Gumenick

Fact about the Average Jobber: 25% of everything you sell you don’t stock, 30% of what you stock never sells. What if we could help you move these numbers a few percentage points; how could that change your ROI and your EOY net profit? This is some of what Inventory Optimization Tool can do for you.

This class is designed to show you the behind the scenes working of the Inventory Optimization Tool you have been hearing about. We will show you how we map your location, extract your sales data and merge into Inventory Optimization Tool to give you more information about your inventory decisions than ever before. Here is what this seminar will show you:

  • What is Data Warehouse?
  • How do we Map Your Location?
  • How do we use Experian/Polk Data to maximize your Stores Sales Potential?
  • See how we Compare your Sales data to others in the Region
  • Learn how to read the complete IOT Report
  • See what we do with the data once we capture it
  • See how your WD salesmen can help to get you started,/li>

10 Things to Simplify Your Life

Class #   Class Name Date Start End Location
1066   10 Things to Simplify Your Life 2/11/12 1:00pm 2:00pm DeVos Place

Presented by: CounterWorks Speaker: Jill Baker

oday’s economy is blamed for many things - mainly not having the time to get things done. Most stores have cut back on personnel and now have even less time to get the daily tasks accomplished that are necessary to manage your day to day operations.

Ten Things to Simplify Your Life is a list of programs that can help you work smarter. This class, designed with the CounterWorks user in mind, will step you through those procedures and show you how to be more effective in your business.